Terms & Conditions

geoTribes Quick Append & API Portals

Last updated: 28th June 2023

Please read these Terms of Use (“Terms”, “Terms of Use”, “Agreement”) carefully before using the (Quick Append Portal) or (API Portal) websites (collectively, 'The Portals'), to access the website services (Portal Services) operating under the brand name geoTribes (“Us”, “We”, “Our” or “RDA”).

Your access as a user of The Portals (“You”, 'User') and use of the Portal Services is conditional on your acceptance of, and compliance with, these Terms. By accessing The Portals or using the Portal Services You agree to be bound by these Terms.

1. Registration

1.1 Your Registration

In order to use the Portal Services, You must be a registered user. If You register on The Portals, You are fully responsible for maintaining the security of your registration details, and You are responsible for all activities that occur under the registration and any other actions taken in connection with the registration. You are responsible for safeguarding the password(s) that You use to access the Portal Services and for any activities or actions conducted under your password(s). You agree not to disclose your password(s) to anyone. You must immediately notify Us of any unauthorised use of your access to The Portals or any other breaches of security, or if you are no longer authorised to access the Content. RDA will not be liable for any acts or omissions by you, including any damages of any kind incurred as a result of such acts or omissions.

1.2 Responsibility of Users

Users are responsible for any harm resulting from any data that they upload to, on The Portals (“User Data”). By making User Data available, You represent and warrant that:

  • The uploading, copying, storage or use of the User Data will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark or trade secret rights, of any third party;
  • If your employer has rights to intellectual property You create, You have either (i) received permission from your employer to upload or make available the Content, including but not limited to any databases;
  • You have fully complied with any third-party licenses relating to the User Data;
  • The User Data does not contain or install any viruses, worms, malware, Trojan horses or other harmful or destructive content;
  • The User Data is not spam, is not machine or randomly generated, and does not contain unethical or pornographic material, does not contain threats or incite violence towards individuals or entities, and does not violate the privacy or publicity rights of any third party;
  • your registration details do not contain material that misleads others into thinking that You are another person or company;

Without limiting any of those representations or warranties, RDA has the right (though not the obligation) to, at RDA’s sole discretion:

(i) Refuse or remove any User Data that, in RDA’s reasonable opinion, violates any RDA policy or is in any way harmful or objectionable, or;

(ii) Terminate or deny access to and use of The Portals to any individual or entity for any reason.

RDA will have no obligation to provide a refund of any amounts previously paid in these circumstances.

2. Purchases

2.1 Types of Content available for Purchase

There are four types of products available for purchase through the Portal Services (“Content”), being:

  • Database Profiling Reports, which show consumer attributes that are more likely to apply to records on a data file, compared to the population generally;
  • Data Appending Service, where additional data fields are appended to a data file that has been uploaded to the Portal Services;
  • API Appending Service, where additional data fields are appended to individual records that are submitted to the API Portal; and
  • Target Area Lists, which provide a file of postal areas ranked by the concentration of selected geoTribes segments.

2.2 Authorisation

If You wish to purchase Content through the Portal Services (“Purchase”), You will be asked to supply certain information relevant to your Purchase including, without limitation, your PayPal and credit card details, your billing address, your shipping information and your location. You represent and warrant that:

  • You have the legal right to use a PayPal account, credit card(s) or other payment method(s) including setting up a trading account on behalf of your employer in connection with any Purchase; and that
  • The information You supply to Us is true, correct and complete. By submitting such information, You grant Us the right to provide the information to third parties solely for the purpose of facilitating the completion of Purchases.

RDA reserves the right to refuse or cancel your order at any time for certain reasons including but not limited to: product or service availability, errors in the description or price of the product or service, an error in your order or other reasons. We reserve the right to refuse or cancel your order if fraud or an unauthorised or illegal transaction is suspected.

2.3 Payment Processing and Content Retention

On the Quick Append Portal:

All purchases of Content through the Portal Services are charged prior to download. Users are asked to accept the specification of particular purchased Content and upon acceptance, make payment through the PayPal portal either by using a PayPal account or credit card. Upon successful payment, users are able to download the purchased Content.

All or part of the required payment may be made using coupons that are issued by RDA or third parties who are authorised by Us.

At its sole discretion, RDA may offer You a trading account that bypasses the PayPal portal.

Content is available for subsequent download on The Portals for a period of 14 days from the time of creation and then is permanently deleted.

On the API Portal:

Purchase of Content is on the basis of either a pre-paid subscription package, or as a cost-per-record. Pre-paid subscription packages are subject to fair-use limits which shall not exceed 1.3 times the allocated number of calls per month applicable to a particular subscription package. If your usage exceeds this limit in any month, RDA, at its sole discretion may:

(a) Require You to upgrade your package;

(b) Limit your use to be consistent with your current package.

User transaction details, including a description of the purchased Content, cost and invoice are retained on The Portals for audit and compliance purposes.

2.4 Service Pricing, Promotions and Availability

RDA reserves the right to change the price of Portal Services at any time before a purchase is made. We agree not to change the price of services for which service delivery has commenced. If We do elect to change Our pricing, We will do so in such a manner that allows You to review updated service pricing before purchasing services.

2.5 Payment & Refunds

By selecting a Purchase, You agree to pay RDA the fees shown for a particular product or service available through the Portal Services. Payments will be charged on a pre-pay basis, unless agreed separately. Purchase fees are not refundable.

2.6 GST

For all transactions originating from an Australian IP address, GST must be paid at the time any payment to which it relates is payable (provided a tax invoice has been issued for the supply). All transactions originating from countries other than Australia will not be charged GST.

3. Contracting Entity

3.1 Who you are contracting with

The Portals and Portal Services are provided by, and You are contracting with, Robert Dommett and Associates Pty Ltd, an Australian private company;

For all services provided by Robert Dommett and Associates Pty Ltd, the following provisions will apply to any terms governing that service:

  • Contracting Entity. References to “geoTribes”, “We”, “Us”, “Our” and “RDA” are references to Robert Dommett and Associates Pty Ltd, located at Level 2, 68 York St Sydney, NSW 2000, Australia.
  • Governing Law. Those terms are governed by the laws of the State of New South Wales, Australia (without regard to its conflict of laws provisions).
  • Jurisdiction. Except if prohibited by applicable law, each party submits to the exclusive jurisdiction of the state courts located in Sydney, New South Wales, and the federal courts located in Canberra, Australian Capital Territory with respect to the subject matter of these terms.

4. Intellectual Property

4.1 License for Use of Content

On purchase of Content through the Portal Services, You are granted a non-exclusive, non-transferable worldwide license to use the Content, subject to certain restrictions depending on the particular service through which the Content was obtained.

For Content obtained from the API, and Quick Append data appending and database profiling services, the license shall be perpetual and You may on-supply the Content to your clients as a component of a service that You provide such as verbal briefings, reports, databases or query and tabulation tools.

For database appending through The Portals, the following conditions apply:

(a) You may on-supply the Content appended to a database to an individual client as a component of a service, where the database was either compiled by you on behalf of the client or previously supplied to you by the client for the purpose of data appending. For the absence of doubt, you are not permitted to on-supply the Content to multiple clients, and your clients are not permitted to on-supply the Content under any circumstances;

(b) You and your clients must not use the Content for the further enhancement of databases or records that have not been submitted to the Portal Services. For the absence of doubt, this includes through direct matching using a key field or machine learning using the appended records as training data either at unit record level or as statistical aggregates;

(c) You and your clients must not use the Content to create audience products for distribution through online media channels, either directly or through amplification processes such as look-a-like modelling;

(d) You must inform applicable clients about and take reasonable steps to enforce the restrictions imposed on them by this Clause 4.1;

(e) You must inform RDA if you become aware of or suspect that a client of yours is in breach of the restrictions imposed by this Clause 4.1.

For Target Area Lists, the license shall be restricted to once off use for a single campaign. You may on-supply the Target Area Lists to your clients and agencies, media platforms and suppliers for their sole benefit and once-off use in a single campaign as specified above. You must not store Target Area Lists for use across multiple campaigns.

You must not reverse assemble or reverse compile or directly or indirectly allow or cause a third party to reverse assemble or reverse compile the whole or any part of the Content.

You must not incorporate Content from the Portal Services in published market performance statistics for promotional or other purposes.

4.2 Other Intellectual Property

Where You access documents such as how-to guides, methodologies, variable lists and segment descriptions produced by RDA or its partners, other users or publishers containing trademarks, copyright symbols or other claims to intellectual property, via The Portals or connected services and websites, You agree not to breach the rights of the party presenting such a claim or mark. If You believe your own intellectual property is at risk, please contact Us directly using

4.3 Copyright Infringement

As RDA asks others to respect its intellectual property rights, it respects the intellectual property rights of others. If You believe that material located on or linked to by The Portals violates your copyright, You are encouraged to send the details of your issue via

4.4 Intellectual Property – geoTribes Brand

The Portal Services and its Content (excluding User Data), features and functionality are and will remain the exclusive property of RDA and its licensors. The Portal Services are protected by copyright, trademark, and other international laws. Our trademarks may not be used in connection with any product or service without the prior written consent of RDA. Where they are used, they must follow Our brand guidelines. For more information about using Our brand, please contact Us via

This agreement does not transfer from RDA to You any RDA or third-party intellectual property, and all right, title and interest in and to such property will remain (as between the parties) solely with RDA,, the geoTribes logo, all other trademarks, service marks, graphics and logos used in connection with RDA are trademarks or registered trademarks of geoTribes or RDA’s licensors. Other trademarks, service marks, graphics and logos used in connection with The Portals may be the trademarks of other third parties. Your use of The Portals grants You no right or license to reproduce or otherwise use any RDA or third-party trademarks.

4.5 Privacy

By entering this agreement or accessing and using the Portal Services, You agree to be bound by the most current published version of RDA’s Privacy Policy .

Where User Data which is Personal Data (being information that is deemed to be personal information by the Privacy Act 1988 (Cth)) is uploaded to The Portals in connection with the provision of the Portal Services under this agreement, RDA must:

(a) only use such Personal Data to provide the Portal Services and for any other purpose set out in RDA’s Privacy Policy;

(b) ensure that only authorised personnel have access to that Personal Data;

(c) not transfer to or hold User Data containing Personal Data on servers or sites located outside of Australia, without written permission in advance from You;

(d) not use User Data to identify or attempt to identify an individual or to match the User Data in whole or in part with any other information for the purposes of identifying an individual; and

(e) ensure that all employees, officers, directors, agents, contractors, successors and assigns of RDA comply with the obligations set out in this clause as applicable to the provision of the Portal Services provided under this agreement.

You must comply with the Privacy Laws and all applicable regulations that apply to You. In particular You have the following obligations under this agreement:

(f) You warrant that any Personal Data that You disclose or transmit to the Portal Services has been collected by You in accordance with applicable Privacy Laws and that RDA is authorised to collect, store, disclose and use the Personal Data disclosed to Us by You for the purposes of this agreement;

(g) You are responsible for and warrant that You have the right to, or have otherwise obtained all consents, licenses, authorisations and approvals and made all disclosures required to enable You to collect, store, use, upload, reproduce, transmit and upload to the Portal Services User Data (including any Personal Data contained in the User Data) and to permit RDA to collect, store, use, upload, reproduce and transmit User Data (including any Personal Data contained in the User Data) for the purposes of this agreement, or otherwise for RDA to facilitate provision of the Portal Services; and

(h) You must not upload any User Data containing Personal Data that is not essential to provision of the Portal Services. This may include, but is not restricted to names, account numbers, health information, tax file numbers and driver’s license numbers.

4.6 Security

RDA shall use reasonable commercial endeavours consistent with generally accepted industry standards to guard against unauthorised access to the User Data and Portal Services. You acknowledge that use of the Portal Services is not entirely without risk of unauthorised access.

4.7 Security Incident Notification

If RDA becomes aware, or reasonably suspects, that there has been any unauthorised access to or disclosure of or loss of User Data which is Personal Data (‘Data Breach’), We must give You written notice of the Data Breach as soon as practicable, and:

(a) We must undertake an expeditious investigation of the Data Breach and provide a report to You within 48 hours;

(b) RDA must at its own cost provide You with all reasonable assistance and comply with your reasonable instructions in respect of the containment, investigation, assessment and notification of the Data Breach; and

(c) if the Data Breach is assessed by RDA or You as comprising a Notifiable Data Breach, We will cooperate in good faith to agree the form and content of all notifications required to be provided.

4.8 No Commercial Use of Sample Data

You may be granted access to Content from the Portal Services on a free-of-charge basis for the purpose of demonstration, evaluation or proof of concept. DATA OBTAINED FROM THE PORTALS ON A FREE-OF-CHARGE BASIS MUST NOT BE PASSED ON TO THIRD-PARTIES OR COMMERCIALIZED IN ANY WAY WITHOUT THE EXPRESS PERMISSION OF RDA.

4.9 Segment Profiler

By using The Portals, you may be granted access to the Segment Profiler. This is a tool for accessing detailed profiling information relating to RDA’s segmentation schemes (including, but not restricted to geoTribes and geoSmart).

The data in the Segment Profiler is provided so that You can build a richer understanding of RDA's segmentation schemes, to assist with target segment selection and for the development of communications to selected target segments.

You are permitted to extract data from the Segment Profiler for incorporation into reports and presentations, documents and other publications that You create.


You acknowledge that the data in the Segment Profiler consists of statistical estimates and as such has varying levels of correspondence with real world phenomena. You also acknowledge that you alone are responsible for judging the fitness of the data for any particular purpose.

When you put the data from any particular page of the Segment Profiler into a report or presentation, you must acknowledge the copyright holders by incorporating the copyright message from the bottom of the page into your work as follows (or as updated on the website):

Segment Profiler © RDA Research, 2023. Segment Schemes © RDA Research, 2023. Profiling Data Source: (1) geoTribes Human Motivations and Sustainability Survey (AUS 2021 / USA 2022) (2) Modelled by RDA Research based on microdata from the Australian Bureau of Statistics: Household Expenditure Survey, Australia, 2015-2016, National Health Survey, 2014-2015 & 2017-2018 and Survey of Income and Housing 2020-2021.

5. General Terms

5.1 Changes

RDA reserves the right, at its sole discretion, to modify or replace any part of this agreement at any time. It is Your responsibility to check this agreement online periodically for changes, and We will make every effort to inform You with sufficient notice in advance of such changes occurring. Your continued use of or access to the Portal Services following the posting of any changes to this agreement constitutes acceptance of those changes.

RDA may, in the future, change any aspect of the Portal Services, offer new service types, features and Content through The Portals (including, the release of new tools and resources). Such new service types, features and Content shall be subject to the terms and conditions of this agreement and may be subject to additional costs for Users.

5.2. Termination

RDA may terminate your access to all or any part of the Portal Services at any time, with or without cause, with or without notice, effective immediately. If You wish to terminate this agreement or your access to The Portals, You may simply discontinue using The Portals.

RDA may terminate the Portal Services immediately as part of a general shut down of Our services.

RDA may terminate this agreement if as a result of any act of a third party it is or may no longer be permitted or licensed to provide the Portal Services or Content or if in RDA's reasonable opinion it is necessary to do so to comply with any law, regulation or legal obligation, or if RDA decides to withdraw the Portal Services from the market.

All provisions of this agreement which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.

5.3. Disclaimer of Warranties

The Portal Services are provided “as is”. RDA and its suppliers and licensors hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. Neither RDA nor its suppliers and licensors, makes any warranty that the service or its functional components will be error free or that access thereto will be continuous or uninterrupted. You understand that you use Portal Services at your own discretion and risk.

5.4. Limitation of Liability

In no event will RDA, or its suppliers or licensors, be liable with respect to any subject matter of this agreement under any contract, negligence, strict liability or other legal or equitable theory for:

  • any special, incidental or consequential damages;
  • the cost of procurement or substitute products or services;
  • for interruption of use or loss or corruption of data; or
  • for any amounts that exceed the fees paid by You to RDA under this agreement during the twelve (12) month period prior to the cause of action. RDA shall have no liability for any failure or delay due to matters beyond their reasonable control. The foregoing shall not apply to the extent prohibited by applicable law.

5.5. General Representation and Warranty

You represent and warrant that (i) your use of the Portal Services will be in strict accordance with the RDA Privacy Policy, with this Agreement and with all applicable laws and regulations (including without limitation any local laws or regulations in your country, state, city, or other governmental area, regarding online conduct and acceptable content, and including all applicable laws regarding the transmission of technical data exported from the country in which You reside) and; (ii) your use of the Portal Services will not infringe or misappropriate the intellectual property rights of any third party.

5.6. Indemnification

You agree to indemnify and hold harmless RDA, its contractors, and its licensors, and their respective directors, officers, employees and agents from and against any and all claims and expenses, including attorneys’ fees, arising out of your use of the Portal Services, including but not limited to your violation of this Agreement.

You also agree to indemnify RDA against all claims arising from your use of the Content or supply of the Content or access to the Services to third parties.

5.7. Dispute Resolution

If a dispute arises out of or relates to this agreement the parties must meet to resolve the dispute by negotiation. The place for that meeting shall be Sydney Australia.

If the dispute is not resolved within thirty (30) days of first notification by one party to the other of the particulars of the dispute the parties must endeavour to settle the dispute by mediation administered by the Australian Disputes Centre (ADC)( before having recourse to litigation.

The mediation must be conducted in accordance with the Australian Disputes Centre Guidelines for Commercial Mediation which are operating at the time the matter is referred to ADC.

5.8. Miscellaneous

This agreement constitutes the entire agreement between RDA and You and may only be modified by a written amendment signed by an authorised executive of RDA, or by the posting by RDA of a revised version. If any part of this agreement is held invalid or unenforceable, that part will be construed to reflect the parties’ original intent, and the remaining portions will remain in full force and effect. A waiver by either party of any term or condition of this agreement or any breach thereof, in any one instance, will not waive such term or condition or any subsequent term breach. You may assign your rights under this Agreement to any party that consents to, and agrees to be bound by, its terms and conditions; RDA may assign its rights under this Agreement without condition. By using The Portals, or Portal Services You agree to be bound to the terms of this Agreement.