Quick Append is a new Data Enhancement Portal for market research and consumer insights professionals. It uses location and simple demographics to append curated consumer insights data onto survey research and sanitised customer data files.
Our consumer insights data is modeled from Census, population updates, Government microdata, anonymised market research surveys and geographic information from public & commercial sources. It doesn’t incorporate any PII.
Market Research Agencies, Customer Insights Analysts and Consultants use Quick Append as a cost-effective alternative to collecting research information via fieldwork.
Minimise your fieldwork and append the rest directly through the cloud from our extensive library of curated, privacy-safe Consumer Insights Data.
Bring human context and motivational insights to your customer analytics. Create hybrid segment schemes and build rich persona descriptions.
Quantify market opportunities and link your research findings to customer databases, regions and retail catchments. Find market hot spots and target external media.
Available 24/7, when you need it. Only pay for the data you select with no ongoing subscription costs. Register on Quick Append to get started.
Prepare your data file with location and simple demographics. Drag-and-Drop to Quick Append, make a selection from the Consumer Insights Library and choose to either have it appended to your data file or create a database profiling report that's suitable for direct upload into LLM/AI systems like ChatGPT.
Quick Append supports a range of segmentation, enhanced reporting and activation use cases.
Click below to let the Quick Append Use Cases change how you think about market research.
Quick Append accepts uploaded data files for Australia in a variety of easily prepared PII & non-PII formats*
There is a maximum record limit in Quick Append but you can use our
Living Insights Portal
or
Snowflake Service
for production-scale data enhancement.
For coding details and template formats for Australia and overseas,
Register
or
Login
and visit the Quick Append
Resources page.
The absolute minimum for a uploaded database is a list of Postcodes.
No. We only charge for successful projects. If you have a problem or the job hasn't worked out as expected, please contact the Help Desk using on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .
There are two types of jobs from Quick Append – Data Appending and Database Profiling Reports. Upon completion, users will be able to download an appended data file as .csv files or an excel profiling report respectively. Here are sample outputs that you can download for each:
If you have any question on interpreting these reports or applying them to your use case, please contact the Help Desk using on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .
Quick Append Data is built using a machine learning process that combines synthetic population models with market research and Government microdata, creating over 3M+ synthetic cohorts in Australia (and a comparable number in other countries).
Quick Append Data is appended to uploaded data through a variety of fine-grained formats based on Location, Age and Gender, resulting in a much higher accuracy than regular geodemographic systems based solely on Location.
Yes. The Quick Append Data Appending Output is formatted for easy upload into popular Business Intelligence Tools like Tableau, Power BI and Excel, as well as statistical tools like SPSS, SAS and JMP.
Quick Append Database Profiling Reports are a perfect input for AI models like ChatGPT to help improve existing workflows around understanding customers or respondents. By sharing the list of over-indexing variables from the report, and prompting the AI, users can build a set of personas or targeted communications which are easily shared with others. It is recommended to review and iterate with AI through further prompting to improve the result based on user judgement.
For enterprise-scale data enhancement, we recommend using our Living Insights Portal or Snowflake Service . To discuss this further, contact the Help Desk using on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .
Quick Append supports Australia, New Zealand, USA, UK and Canada with geoTribes Consumer Segments. The geoSmart Geodemographic Segments are available for Australia & New Zealand.
For Australia and the USA we have an extended range of Consumer Data including Consumer Demographics, Human Needs & Sustainability, Household & Person Economics and more.
