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1 Data Appending
Append geoTribes and geoSmart* Segments and optional Consumer Data packs to market research surveys and customer databases.
Understand customer behaviour, build rich narratives, and colour segment personas with whole-of-life measures. This service is for small-scale projects like feature identification, proofs of concept and creating analytical workbench files. It has a maximum record limit of 20k – production-scale data enhancement is available through our Living Insights Portal.
2 Database Profiling
Profile databases using geoTribes and geoSmart* Segments and optional Consumer Data packs.
Build a deeper understanding of who is on your database and in your key segments. Benchmark your segment penetration in minutes.
3 Build a Target Area List
Build target area lists using geoTribes Segments.
Use the multi-country geoTribes segmentation to identify target audience hotspots for activation in digital, social and OOH media, in Australia, NZ, USA, GB and Canada.
*geoSmart segments are available in Australia only.
Prepare your data in one of our formats, upload your files and download your insights from Quick Append in minutes.
Click on each below to see how easy it is to use Quick Append!
Our unique Geograph concords different geographic levels into a single consistent framework for use in the Quick Append Portal.
We have taken strong measures to ensure that the Quick Append Portal adheres to the highest standards of anonymity, privacy and cyber security.
geoTribes Quick Append factsheet
Problem: A small media agency received a brief for a campaign to build patronage of an exciting new travel destination in Asia. The problem was that they didn’t know what type of people the destination would appeal to.Solution: The agency ran a brief online survey that captured the level of interest and intent to visit the new destination, including the 4 simple questions required for geoTribes tagging.
Using the Tag geoTribes Segments application on the website, each respondent on the survey was tagged with their geoTribes Segment.
Problem: A research agency that specialises in public relations, ran a survey to determine the key dimensions of a particular advocacy issue. It was undertaken on behalf of a major corporation. As part of their survey analysis the agency built an attitudinal segmentation and identified two key segments that they wished to target in a social media campaign, but based on their survey alone, they lacked a path to execution.
Solution: The research agency tagged their survey responses with geoTribes segments using the Tag a Survey with geoTribes Segments on the website and indexed each of their attitudinal segments against the geoTribes scheme. This resulted in solid discrimination and distinctive, but different loadings for each of two target attitudinal segments on the geoTribes.
These two groups of high-loading segments then became two distinct target groups with different messaging themes, that now had a proven execution path. With the Build a Target Area List using geoTribes Segments application on the website, the agency created two national target area lists, which ranked postcodes based on the concentration for each of the target groups, ready for activation in social media platforms.
Problem: A prominent research agency had been tracking changes in attitudes to a major annual national event. Like many such occasions in these times of Black Lives Matter, this event has elicited a spectrum of polarised responses, with complex generational and social drivers that needed a new multidimensional framework to tease out the main influences.
Solution: Using the website’s Tag a Research Survey with geoTribes Segments the agency tagged their survey to add new dimensions and gain a better understanding of responses to the event, against key lifecycle stage and socioeconomic status (SES) groups. Analysis across the geoTribes Segments revealed three underlying trends…