Append Segments to Your Survey Data
and Activate Them in Digital Media
Meet the 15 geoTribes Segments
The geoTribes scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. Click on each of the geoTribes to get to know them better.
Turn Survey Results Into
Targeted Adversising Campains
USE CASE: New Overseas Travel Destination
Problem: A small media agency received a brief for a campaign to build patronage of an exciting new ... more
USE CASE: Activating Attitudinal Survey Segments
Problem: A research agency that specialises in public relations, ran a survey to determine the key ... more
USE CASE: What’s Driving Progressive Values?
Problem: A prominent research agency had been tracking changes in attitudes to a major annual national event ... more