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Add rich new dimensions to databases and discover deep customer insights in minutes with three easy-to-use services.

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1 Data Appending Append geoTribes and geoSmart* Segments and optional Consumer Data packs to market research surveys and customer databases.

Understand customer behaviour, build rich narratives, and colour segment personas with whole-of-life measures. This service is for small-scale projects like feature identification, proofs of concept and creating analytical workbench files. It has a maximum record limit of 20k – production-scale data enhancement is available through our Living Insights Portal.

2 Database Profiling Profile databases using geoTribes and geoSmart* Segments and optional Consumer Data packs.

Build a deeper understanding of who is on your database and in your key segments. Benchmark your segment penetration in minutes.

3 Build a Target Area List Build target area lists using geoTribes Segments.

Use the multi-country geoTribes segmentation to identify target audience hotspots for activation in digital, social and OOH media, in Australia, NZ, USA, GB and Canada.

*geoSmart segments are available in Australia only.

7 Popular Quick Append Use Cases

CLIENT TASK QUICK APPEND SOLUTION
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QUICK APPEND COSTexcl gst
Corporate Insights Department Build a Campaign Plan for Pet Insurance Aquisition Corporate Insights Department $1,600
Market Research Agency Build a Strategic Plan for a Professional Services Firm using geoTribes Segments as a Knowledge Integration Framework Market Research Agency $7,100
Market Research Agency Scoring Custom Segments from a Survey Research Project onto a Financial Services Client’s Customer Database using Quick Append Variables to Enhance the Predictor Set Market Research Agency $11,600
Media
Agency
Find the Best Postcodes in NSW & Victoria for a Social Media Campaign Based on High Propensity geoTribes Segments Identified through a Market Research Survey Media Agency $1,450
Management Consultancy Identify Under and Over Penetrated Segments on a Client’s Customer Database Using geoTribes & geoSmart Segments Management Consultancy $2,000
Sporting Club Insights Manager Estimate the Value of a Sporting Club’s Member Base by Key Spend Categories, Financial Wallet and Purchase Intentions to Support Sponsor Engagement Discussions Sporting Club Insights Manager $3,200
Corporate Insights Department Determine the Drivers of Churn for Newly Acquired Customers (stayed for <2 Years) and Modify Acquisition Targeting to Minimize Exposure to the Identified Churn Drivers Corporate Insights Department $15,500

Discover Deep Customer Insights in Minutes!

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Prepare your data in one of our formats, upload your files and download
your insights from Quick Append in minutes.

Click on each below to see how easy it is to use Quick Append!

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Data Appending at a Geographic Level That Suits You.

Our unique Geograph concords different geographic levels into a single consistent framework for use in the Quick Append Portal.

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Key Benefits

  • 1 Add rich new dimensions to customer databases and build deep customer insights.
  • 2 Minimal geographic and demographic data required for appending and profiling.
  • 3 Get results in minutes. Just register on the Quick Append Portal and submit your customer or market research data.
  • 4 Based on proven research products and audience activation pathways.
  • 5 No personally identifiable information (PII) is used in either the creation of the segments or optional data packs.
  • 6 Built to standard definitions across Australia, New Zealand, UK, Canada and the USA.
  • 7 Target media in digital, social and OOH channels, based on database profiles and market research findings.
  • 8 There are no subscription or setup fees. Just pay with PayPal or a credit card for what you need, when you need it.
    Alternatively, larger users can set up a regular trading account.

How We Protect Client Information on the geoTribes Quick Append Portal.

We have taken strong measures to ensure that the Quick Append Portal adheres to the highest standards of anonymity, privacy and cyber security.

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  • We limit the amount of information submitted to the portal to the absolute minimum required to effect the data appending process. The portal does not accept any additional information in submitted files.
  • The website application strips fine-grained location information from submitted data files at the earliest possible point in the process, as an added security measure.
  • After 14 days, appended client data is automatically deleted from the portal. Only a summary record of the transaction is kept for audit purposes. Clients are able to delete their data any time before the 14 days.
  • The tagging process is fully parametric and based on Census, population updates, Government microdata, anonymized market research surveys as well as geographic information from public and commercial sources.
  • Services on the geoTribes Quick Append Portal are conducted in compliance with the Australian privacy principles and the Australian Privacy Act 1988 (cth), as amended.

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