What is Quick Append?
A pay-as-you-go portal that appends geoTribes & geoSmart consumer segments and Human Insights Data to your survey and sanitised customer files and produces AI-ready profiling reports you can use straight away.
- What gets appended — geoTribes & geoSmart consumer segments on every job, plus your choice of Human Insights datapacks spanning demographics, household economics, motivations, values, media and buying behaviour.
- What you upload — a simple, no-PII file (the common survey format is just suburb, postcode, address type, age and gender), validated automatically on upload, with finer location lifting match precision.
- Why it's different — rather than assigning data by location alone like conventional geodemographics, it matches on fine-grained location by age and gender, for professional-grade precision in a self-serve job.
- What you get back — the appended file or profiling report, plus segment market sizing, metadata and AI-ready pen-portraits, and an LLM-ready prompt version on Human Insights jobs.
Who uses it, and how
Survey researchers, insights managers and customer analysts each put the appended segments and Human Insights data to distinct use.
For Survey Researchers
- Reduce Questionnaire Length — append classification measures instead of fielding them: shorter surveys, lower respondent burden.
- Extend Surveys Post-Field — capture the tagging hooks (suburb, postcode, address type, age band and gender) at fieldwork, then append media consumption, motivations, lifestyles or anxiety sources post fielding.
- Enrich Custom Segmentations — build richer pen portraits for your own segments with values, lifestyles and media measures, or use appended dimensions as inputs to segment construction.
For Insights Managers
- Integrate Survey and Database Findings — join survey attitudes with database behaviour at segment level, with no record matching and no PII.
- Compare Results Across Studies — one segmentation scheme across trackers, suppliers and waves keeps findings comparable over time.
- Turn Segment Profiles into Agentic Personas — use profiling report measures to power agentic personas for first-party buyer simulations grounded in quantified Human Insights data.
For Customer Analysts
- Profile Your Base Against the Market — see which segments, values and income bands over- and under-index among your customers.
- Identify Lookalike Segments — quantify which segments high-value customers concentrate in, as a targeting specification for marketing teams.
- Put a Human Face on Predictive Models — enrich churn, value and propensity models with Human Insights measures such as motivations, values and financial stress: explanatory depth, plus new variables to test for lift.
Cultural Composition of Your Customer Base
Create a report that profiles country of birth and ancestry across your base at aggregate level (alongside a broad range of other demographics from the same data pack), quantifying how your cultural mix compares with the market and how it is changing, for CALD communication planning and community engagement. Census-derived measures make this a natural annual re-run as Australia’s mix shifts. No individual is profiled, and no PII leaves your business.
How it works
Five steps from file to insight, with the match success rate and the exact cost shown before you commit.
Prepare
Suburb, postcode, address type, age band and gender — finer location lifts precision
Upload
Drag and drop in your chosen format — data validated on upload
Select
Choose data packs and output type — Data appending or Database profiling
Preview
Match success rate and exact cost before you commit
Download
Appended file (.txt/.sav) or Excel profiling report — plus market sizing, metadata and pen-portrait data
Outputs work with Tableau, Power BI, Excel, SPSS, Q and JMP.
What data is available?
Quick Append Human Insights Data is based on rigorous, anonymised market research surveys and government microdata, combined with synthetic population models in a non-PII process that produces high-resolution, accurate measures optimised for data enrichment.
What makes Quick Append different: Data is matched on fine-grained location, age and gender, at suburb or postcode level for survey files and address or SA1 level for customer databases, across more than 3 million synthetic cohorts. Conventional geodemographic coding assigns by location alone.
Segmentation Schemes
geoTribes Segments
Segments built on motivational insights and sophisticated fitment algorithms, delivering precise lifecycle differentiation, broad market activation and detailed understanding of psychology, preferences and buying decisions.
geoSmart Segments
Proven geodemographic segmentation capturing underlying cultural diversity in the Australian marketplace.
Human Insights Data
Consumer demographics
Enhanced person and household measures based on Census microdata, updated for population growth and structured for appending.
Household economics
Household-level income, assets, liabilities and financial stress, based on ABS sources including the Survey of Income and Housing.
Motivations & sustainability
Motivations, personal values, media consumption, LOHAS, lifestyles, sustainability and community support needs from our national Human Motivations & Sustainability survey.
Segments base A$0.50 per record · datapacks A$0.10–0.30 per record each · minimum charge equivalent to 2,000 records
Segments base report A$1,000 · datapacks A$200–600 each · up to 20,000 records per report
- Only successful jobs charged
- Billed by invoice — no credit card required
- No subscriptions or set-up fees — a project cost, rechargeable like fieldwork
- Registration free, no obligation
Designed for survey, pilot project and tracker files, typically 10,000 records per job (maximum 20,000 records). For whole-of-database enrichment, per-record pricing makes our Living Insights Portal or Snowflake service more economical.
geoTribes Segments cover Australia, New Zealand, the USA, UK and Canada; extended Human Insights Data is available in Australia. For more information, message us or call the help desk on +61 2 8923 6600.
Privacy and security by design
Minimum data only
Client data uploads are limited to the minimum data required for appending.
PII stripped early
Fine-grained location is removed at the first step, so appended files carry no PII.
Automatic deletion
Intermediate files securely deleted immediately; appended files auto-delete after 14 days, or sooner on request.
Audit-ready
Only a summary record of transactions is retained, for audit purposes.
Frequently asked questions
Will I be charged if my job fails or the results don't make sense?
No. We only charge for successful projects. If a job hasn't worked as expected, contact the help desk using Message Us on the portal or call +61 2 8923 6600.
What does Quick Append cost?
Every job includes the consumer segments base — geoTribes Segments, geoTribes Dimensions and geoSmart Segments — at A$0.50 per record for data appending or A$1,000 for a database profiling report. Human Insights datapacks are added individually, priced in three bands: A$0.10–0.30 per record for data appending, or A$200–600 per report. Data appending jobs carry a minimum charge equivalent to 2,000 records, applied across all content selected; database profiling reports cover up to 20,000 records, with target segments incurring a 20% loading per target. All prices exclude GST, the exact cost is shown before you commit (and you can cancel at no cost before paying), only successful jobs are charged, and all work is billed by invoice with no subscriptions or set-up fees. See the pricing page for the full datapack schedule and worked examples.
What outputs does Quick Append produce?
Two job types: data appending and database profiling. On completion you download an appended data file (.txt/.sav) or an Excel profiling report. The outputs are formatted for Tableau, Power BI, Excel, SPSS, Q and JMP.
What upload formats work with Quick Append?
Quick Append accepts uploaded data files for Australia in a variety of easily prepared PII and non-PII formats. The most common is a survey file of suburb, postcode, address type, age band and gender; finer location — full address, SA1, GNAF PID or coordinates — lifts match precision. The maximum is 20,000 records per job; for production-scale enrichment use our Living Insights Portal or Snowflake Service.
For coding details and template formats for Australia and overseas, register or log in and visit the Resources page.
How does the fusion process work, and why is it more accurate?
Quick Append combines synthetic population models with market research and government microdata, creating over 3 million synthetic cohorts in Australia (and a comparable number in other countries). Data is appended on geography, age and gender together, not on location alone. Survey files typically match at suburb or postcode level with age band and gender; customer databases can match at address or SA1 level. The geographic ladder matters: Australia has around 2,500 postcodes, 8,000 suburbs and 60,000 SA1s, so each step up the ladder sharpens the match, and adding age and gender sharpens it again. This multi-dimensional matching is what lifts accuracy above conventional location-only geodemographic systems.
How does Quick Append data security work?
Quick Append is built on the principle of risk minimisation: only the minimum data needed for appending is accepted, fine-grained location is stripped at the earliest point, intermediate files are securely deleted, and appended files auto-delete after 14 days (or sooner at your request). Only a summary transaction record is retained for audit. All services comply with the Australian Privacy Principles and the Privacy Act 1988 (Cth). The full six-point summary is in our privacy & security one-pager above.
How can I use AI models (like Claude and ChatGPT) with Quick Append?
Database profiling reports are designed as AI inputs. Share the list of over-indexing variables from the report and prompt the model to build personas or targeted communications, then review and iterate with further prompting based on your judgement.
How do I enrich my whole customer database?
Quick Append's per-record pricing is designed for survey and project scale jobs. For whole-of-database enrichment, our Living Insights Portal or the geoTribes listing on Snowflake Marketplace is more economical, or contact the help desk on +61 2 8923 6600.
Which countries does Quick Append have data for?
geoTribes person-level segments: Australia, New Zealand, USA, UK and Canada. geoSmart geodemographic segments: Australia and New Zealand. For Australia we offer the extended Human Insights Data range, including consumer demographics, motivations, values and sustainability, and household and person economics.
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