What is Quick Append?

A PAYG portal that appends Sociodemographic Segments & Human Insights Data to survey research & sanitized customer files. It also produces ready-made database profiling reports for immediate access to insights.

Our Top Use Cases

Identify, Measure and Activate

Develop a segmented Go to Market Strategy using our sociodemographic segments to identify top-performing groups, measure their headroom & responsiveness, and activate on prospect databases and in external media channels.
Make Great Research Even Better

Broaden the scope of your consumer research surveys by appending additional dimensions such as personal values, motivational mindsets, interests and buying drivers. Use our on-demand Human Insights Data to minimize fieldwork costs and reduce respondent burden.
Bring Your Segments to Life

Enhance your segment pen portraits and persona descriptions with a comprehensive, 360-degree perspective on psychology, lifestyles, LOHAS measures and media consumption. Validate differentiation between your segments and bring them to life with unique Human Insights Data.
Speak to What Your Customers Value Most

Develop nuanced, personalized messaging and compelling value propositions that resonate with your customers’ values, motivational drivers, lifestyles and sustainability behaviours. Leverage our Human Insights Data to add depth to your customer engagement strategy.

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How it Works

Prepare your data file with location and simple demographics. Drag-and-Drop to Quick Append, select the Human Insights Data you need and choose to either have it appended to your data file or create a ready-made database profiling report.

Sample File

Sample Report

What Data is Available?

The Quick Append Human Insights Data is based on rigorous, anonymised market research surveys and Government microdata combined with synthetic population models in a sophisticated non-PII process that produces high resolution, accurate measures that are optimised for data enrichment.

Sociodemographic Segments

geoTribes Segments A unique segmentation framework that goes beyond traditional geodemographics to integrate customer knowledge and deliver deep consumer insights and activation pathways.

geoSmart Segments Proven and optimised for cultural profiling.

Human Insights Data

Consumer Demographics Enhanced Person and Household Demographic Measures based on census microdata, updated for population growth and optimized for data appending using synthetic population models.

Household Economics Household Level Measures of Income, Assets, Liabilities and Financial Stress, based on ABS sources including the Survey of Income and Housing.

Human Motivations and Sustainability Rich measures of Motivations, Personal Values, Media Consumption, LOHAS, Lifestyles, Sustainability and Community Support Needs, based on our most recent HMS survey.

Message us or call the Quick Append help desk on to inquire about data outside of Australia.

Example Analyses

Click below to see example analyses incorporating Quick Append Data.

Frequently Asked Questions

What upload formats work with Quick Append?

Quick Append accepts uploaded data files for Australia in a variety of easily prepared PII & non-PII formats*
There is a maximum record limit in Quick Append but you can use our Living Insights Portal or Snowflake Service for production-scale data enrichment.

Supported Database formats For coding details and template formats for Australia and overseas, Register or Login and visit the Quick Append
Resources page. The absolute minimum for a uploaded database is a list of Postcodes.

How does Quick Append data security work?

Quick Append has been built on the principle of risk minimization and adheres to the highest standards of anonymity, privacy and cyber security.

Uploaded data is strictly limited to the absolute minimum required for data appending. No additional information is accepted on uploaded files.
Quick Append strips fine-grained location information from uploaded data at the earliest possible point in the process, so there is no PII on appended databases.
Uploaded and intermediate files are securely deleted at the earliest possible stage in the process. For database profiling reports, all data has been securely deleted by the time the report is available.
After 14 days, appended files are automatically deleted from the portal. Only a summary record of transactions is kept for audit purposes. Users can delete their appended databases at any time before the 14 days.
The process is fully parametric and based on Census, population updates, government microdata, anonymised market research surveys as well as geographic information from public and commercial sources.
Services on the geoTribes Quick Append Portal are conducted in compliance with the Australian privacy principles and the Australian Privacy Act 1988 (cth) , as amended.

Will I be charged if my job fails or the results don't make sense?

No. We only charge for successful projects. If you have a problem or the job hasn't worked out as expected, please contact the Help Desk using Message Us on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .

How do I run a Quick Append job?

There are two types of jobs from Quick Append – Data Appending and Database Profiling Reports. Upon completion, users will be able to download an appended data file as .txt/.sav files or an excel profiling report respectively. Here are videos that show how the process works for each job type:

if you have any questions about how Quick Append Works, please contact the Help Desk using Message Us on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .

How does the Quick Append fusion process work?

Quick Append data is built using a machine learning process that combines synthetic population models with market research and government microdata, creating over 3M+ synthetic cohorts in Australia (and a comparable number in other countries).

Quick Append data is appended to uploaded data through a variety of fine-grained formats based on Location, Age and Gender, resulting in a much higher accuracy than regular geodemographic systems based solely on Location.

Can I use Quick Append data in my business intelligence tools like Tableau and Power BI?

Yes. The Quick Append Data Appending Output is formatted for easy upload into popular business intelligence tools like Tableau, Power BI and Excel, as well as statistical tools like SPSS, Q and JMP.

How can I use AI models (like ChatGPT) with Quick Append?

Quick Append Database Profiling Reports are a perfect input for AI models like ChatGPT to help improve existing workflows around understanding customers or respondents. By sharing the list of over-indexing variables from the report, and prompting the AI, users can build a set of personas or targeted communications which are easily shared with others. It is recommended to review and iterate with AI through further prompting to improve the result based on user judgement.

How do I enrich my whole customer database with Quick Append data?

For enterprise-scale data enrichment, we recommend using our Living Insights Portal or Snowflake Service . To discuss this further, contact the Help Desk using Message Us on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .

Which countries does Quick Append have data for?

Quick Append supports Australia, New Zealand, USA, UK and Canada with geoTribes Consumer Segments. The geoSmart Geodemographic Segments are available for Australia & New Zealand.

For Australia and the USA we have an extended range of Consumer Data including Consumer Demographics, Human Needs & Sustainability, Household & Person Economics and more.