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Append Segments to Your Survey Data
and Activate Them in Digital Media

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A quick, secure and inexpensive way to add powerful
new insights and flexible media activation to your survey
research projects by asking four simple questions.

No Plans. No Contracts. Just Pay As You Go!
Append geoTribes needs-based segments and dimensions to your
survey research by asking four simple questions. The segments will
help you develop deeper insights, create more nuanced messaging
and activate campaigns in digital, social and OOH media, using our
target area lists.

Extend the value of your survey research
and create new revenue opportunities.

Meet the 15 geoTribes Segments

The geoTribes scheme has 15 person-level segments, each with a unique needs profile based on lifecycle stage and socioeconomic status. Click on each of the geoTribes to get to know them better.

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Key Benefits

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1 Add powerful new insights to your survey research.


2 Deliver targeted advertising at scale in digital, social and OOH media.


3 Get results in minutes. Just register on the website and upload your survey.


4 There are no subscription or setup fees. Just pay with PayPal or a credit card for what you need, when you need it.


5 Based on proven research products and audience activation pathways.


6 No personally identifiable information (PII) is used in either the creation of the segments or operation of the website.


7 Built to a standard definition across Australia, New Zealand, United Kingdom, Canada and the United States of America.


8 It's as easy as asking four simple questions on your next survey.

Turn Survey Results Into
Targeted Adversising Campains

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USE CASE: New Overseas Travel Destination

Problem: A small media agency received a brief for a campaign to build patronage of an exciting new ... more

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USE CASE: Activating Attitudinal Survey Segments

Problem: A research agency that specialises in public relations, ran a survey to determine the key ... more

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USE CASE: What’s Driving Progressive Values?

Problem: A prominent research agency had been tracking changes in attitudes to a major annual national event ... more

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USE CASE: New Overseas Travel Destination

USE CASE: Activating Attitudinal Survey Segments

USE CASE: What’s Driving Progressive Values?

Problem: A small media agency received a brief for a campaign to build patronage of an exciting new ... more

Problem: A research agency that specialises in public relations, ran a survey to determine the key ... more

Problem: A prominent research agency had been tracking changes in attitudes to a major annual national event ... more

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Call us on +61 8923 6600