No. We only charge for successful jobs. If a job hasn't worked as expected, contact the help desk using Message Us on the portal or call +61 2 8923 6600.

See the Pricing page for rates and worked examples.

Two job types: Data Appending and Database Profiling. On completion you download an appended data file (.txt/.sav) or an Excel profiling report, plus market sizing, metadata, pen‑portrait data and the Meet the geoTribes Segments – AI Guide. Jobs appending Human Insights Datapacks also include a version of the data formatted for LLM prompts.

• Sample appended file (Excel view)
• Sample profiling report

Quick Append accepts uploaded data files for Australia in a variety of easily prepared formats. The most common is a survey file of suburb, postcode, address type and age band, plus gender for Human Insights Datapacks; finer location — full address, SA1, G‑NAF PID or coordinates — lifts match precision. The maximum is 100,000 records per job.

Gender is not required for appending geoTribes or geoSmart Segments.

For coding details and template formats for Australia and overseas, use the Coding Guide Builder on the Resources page.

Through the geoGraph Matching System, Quick Append matches uploaded records to modelled statistical profiles of Human Insights Data held in about 3 million geoGraph Keys, each representing similar people. The keys are derived from RDA's Proprietary Population Model, which is updated annually from Census data, population growth and migration statistics, and government microdata, with data from RDA's Human Insights survey fused in and optimised for appending. Data is appended on geography, address type and age band together, with gender added for Human Insights Datapacks. Survey files typically match at suburb/postcode level with address type and age band; customer databases can match at address or SA1 level. Fine-grained geography produces more precise results: Australia has around 2,600 postcodes, 8,500 mappable suburbs and localities and 60,000 SA1s. The added factors of address type, age band and gender create multi-dimensional geoGraph Keys that lift the accuracy of Human Insights Data above matching on location alone. Records from New Zealand, the USA, the UK and Canada are matched through equivalent models built for each country.

Quick Append is built on the principle of data minimisation. Records are matched to modelled statistical profiles through our system of geoGraph Keys, so no record is matched to data about an identifiable person. Only the minimum data needed for appending is accepted, fine-grained location is stripped at the earliest point, uploaded and intermediate files are securely deleted at the earliest possible stage, and appended files are permanently deleted 14 days after completion, or sooner if you choose. Only a summary transaction record is retained for audit. Data is encrypted in transit and at rest and processed on Australian servers, and RDA Research has completed an independent SOC 2 Type 2 examination of its security controls. Services are designed to comply with the Australian Privacy Principles and the Privacy Act 1988 (Cth). Full policies and SOC 2 reports are available on request through the Trust Centre.

In Australia. Quick Append runs on Amazon Web Services infrastructure hosted in Australia, and all appending and profiling is processed on Australian servers. Under our Terms & Conditions of Service, data you submit is maintained within Australia unless you specifically authorise an international transfer, and it is handled in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Both job types can be used with AI models. Every appended file and profiling report includes the Meet the geoTribes Segments – AI Guide, an AI‑ready document containing the profiles of the 15 geoTribes Segments and instructions for using them with your summaries in ChatGPT, Claude or another LLM. Database Profiling reports are also AI‑ready: they include reading instructions and are designed for direct upload. In both cases the AI is instructed to answer from your summaries and the profiles, citing the figures so each answer can be checked. You can also build a synthetic persona for a segment and direct a buyer simulation with your own prompts. Persona and simulation outputs should mainly be seen as hypotheses to test in subsequent research or pre-market trials.

Quick Append's per-record pricing is designed for survey and project scale jobs. For enterprise-scale data enrichment, our Living Insights Portal or Snowflake Service is more economical. For advice, contact the help desk on +61 2 8923 6600.

geoTribes person-level segments: Australia, New Zealand, USA, UK and Canada. geoSmart geodemographic segments: Australia and New Zealand. For Australia we offer the extended Human Insights Data range, including consumer demographics, cultural diversity, motivations, values and sustainability, and household economics.