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Enhance your customer analytics, survey research findings and audience activation with 3 easy-to-use services.

1 Data Appending Append geoTribes and geoSmart* Segments and optional Consumer Data packs to customer databases and market research surveys.

Understand customer behaviour, build rich narratives, and colour segment personas with whole-of-life measures. This service is for small-scale projects like feature identification, proofs of concept and creating analytical workbench files. It has a maximum record limit of 20k – production-scale data enhancement is available through our Living Insights Portal.

2 Database Profiling Profile databases using geoTribes and geoSmart* Segments and optional Consumer Data packs.

Build a deeper understanding of who is on your database and in your key segments. Benchmark your segment composition against the market, in minutes.

3 Build a Target Area List Build target area lists using geoTribes Segments.

Use the multi-country geoTribes segmentation to identify target audience hotspots for activation in digital, social and OOH media, in Australia, NZ, USA, GB and Canada.

* geoSmart segments are available in Australia only.

Key Benefits

  • 1 Add rich new dimensions to customer databases and build deeper customer knowledge.
  • 2 Minimal geographic and demographic data required for appending and profiling.
  • 3 Get results in minutes. Just register on the Quick Append Portal and submit your customer or market research data.
  • 4 Based on proven research products and audience activation pathways.
  • 5 No personally identifiable information (PII) is used in either the creation of the segments or optional consumer data packs.
  • 6 Built to standard definitions across Australia, New Zealand, UK, Canada and the USA.
  • 7 Target media in digital, social and OOH channels, based on database profiles and market research findings.
  • 8 There are no subscription or setup fees. Just pay with PayPal or a credit card for what you need, when you need it.
    Alternatively, larger users can set up a regular trading account.

Discover Deep Customer Insights in Minutes!

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Prepare your data in one of our formats, upload your files and download
your insights from Quick Append in minutes.

Click on each below to see how easy it is to use Quick Append!

Quick Append data combines synthetic population models with market research and Government microdata in a unique fusion process.

Privacy-Safe: Parametric data that is fully privacy-safe and can be used with absolute confidence.

High Resolution Data: Census & postal geographies combined with age bands and gender giving millions of match levels.

Advanced Process: Mathematical optimization combined with machine learning creates a truly unique data set.

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Data Appending at the Geographic Level for You

Our unique Geograph concords different geographic levels into a single consistent framework for use in the Quick Append Portal.

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How We Protect Client Information on the geoTribes Quick Append Portal

We have taken strong measures to ensure that the Quick Append Portal adheres to the highest standards of anonymity, privacy and cyber security.

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  • We limit the amount of information submitted to the portal to the absolute minimum required to effect the data appending process. The portal does not accept any additional information in submitted files.
  • The website application strips fine-grained location information from submitted data files at the earliest possible point in the process, as an added security measure.
  • After 14 days, appended client data is automatically deleted from the portal. Only a summary record of transactions is kept for audit purposes. Clients are able to delete their data any time before the 14 days.
  • The tagging process is fully parametric and based on Census, population updates, Government microdata, anonymized market research surveys as well as geographic information from public and commercial sources.
  • Services on the geoTribes Quick Append Portal are conducted in compliance with the Australian privacy principles and the Australian Privacy Act 1988 (cth), as amended.

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+61 2 8923 6600