What is Quick Append?
Quick Append is a web portal that uses location and simple demographics to append Sociodemographic segments and a broad range of consumer insights data onto survey research and sanitised customer data files.
The "tagging hooks" required for Quick Append are simple because our underlying algorithm handles the complexity through advanced machine learning, synthetic population, and data fusion models.
Market Research Agencies, Consumer Insights Analysts and Consultants use Quick Append as a cost-effective alternative to collecting research insights data via fieldwork.
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Quality Consumer Insights From the Cloud
Minimise fieldwork and append the new dimensions of Consumer insight based on rigorous Market Research Surveys and Government Microdata directly through the cloud.
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Increased Analytical Depth
Bring human context and motivational insights to your customer analytics. Create hybrid segment schemes and build rich persona descriptions.
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Activation of Research Findings
Quantify market opportunities and link your research findings to customer databases, regions and retail catchments. Find market hot spots and target external media.
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Pay As You Go Access
Available 24/7, when you need it. Only pay for the data you select with no ongoing subscription costs. Register on Quick Append to get started.
How it Works
Prepare your data file with location and simple demographics. Drag-and-Drop to Quick Append, make a select the Consumer Insights Data you need and choose to either have it appended to your data file or create an easily-read database profiling report.