What is Quick Append?

A revolutionary cloud service that fuses rich human insights onto survey research and sanitized customer data files using synthetic population models for absolute privacy confidence.

Customer Insights Analysts, Consultants and Market Research Agencies use Quick Append to enhance their survey research and customer analytics workflows with nuanced external data.

  • Curated Insights From the Cloud

    Minimize the data you collect and append the rest directly through the cloud from our extensive library of curated, privacy-safe Human Insights Data.

  • Increased Analytical Depth

    Bring human context and motivational insights to your customer analytics. Create hybrid segment schemes and build rich persona descriptions.

  • Activation of Research Findings

    Quantify market opportunities and link your research findings to customer databases, regions and retail catchments. Find market hot spots and target external media.

  • Pay As You Go Access

    Available 24/7, when you need it. Only pay for the data you select with no ongoing subscription costs. Register on Quick Append to get started.

How it Works

Prepare your data file with minimal information required. Drag-and-Drop to Quick Append, make a selection from the Human Insights Library and choose to have it appended to your data file or used to create a customized database profiling report.

What Use Cases Does Quick Append Support?

Quick Append supports a broad range of data enhancement and customer analytic use cases for research surveys and small customer databases.

Click on each below to see how easy it is to use Quick Append.

Frequently Asked Questions

What upload formats work with Quick Append?

Quick Append accepts uploaded data files for Australia in a variety of easily prepared PII & non-PII formats*
There is a maximum record limit in Quick Append but you can use our Living Insights Portal or Snowflake Service for production-scale data enhancement.

Supported Database formats For coding details and template formats for Australia and overseas, Register or Login and visit the Quick Append
Resources page. The absolute minimum for a uploaded database is a list of Postcodes.

How is my uploaded data file protected on the Quick Append Portal?

Quick Append adheres to the highest standards of anonymity, privacy and cyber security.
  1. Uploaded data is strictly limited to the absolute minimum required for data appending. No additional information is accepted on uploaded files.
  2. Quick Append strips fine-grained location information from uploaded data at the earliest possible point in the process, so there is no PII on appended databases.
  3. After 14 days, appended files are automatically deleted from the portal. Only a summary record of transactions is kept for audit purposes. Users can delete their appended databases at any time before the 14 days.
  4. The tagging process is fully parametric and based on Census, population updates, Government microdata, anonymized market research surveys as well as geographic information from public and commercial sources.
  5. Services on the geoTribes Quick Append Portal are conducted in compliance with the Australian privacy principles and the  Australian Privacy Act 1988 (cth) , as amended.

Will I be charged if my job fails or the results don't make sense?

No. We only charge for successful projects. If you have a problem or the job hasn't worked out as expected, please contact the Help Desk using Message Us on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .

What will my completed job look like?

There are two types of jobs from Quick Append – Data Appending and Database Profiling Reports. Upon completion, users will be able to download an appended data file as .csv files or an excel profiling report respectively. Here are sample outputs that you can download for each:

  1. Example Data Appending Output.
  2. Example Database Profiling Report.

If you have any question on interpreting these reports or applying them to your use case, please contact the Help Desk using Message Us on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .

How does the Quick Append fusion process work?

Quick Append Data is built using a machine learning process that combines synthetic population models with market research and Government microdata, creating over 3M+ synthetic cohorts in Australia (and a comparable number in other countries).

Quick Append Data is appended to uploaded data through a variety of fine-grained formats based on Location, Age and Gender, resulting in a much higher accuracy than regular geodemographic systems based solely on Location.

Can I use Quick Append Data in my Business Intelligence tools like Tableau and Power BI?

Yes. The Quick Append Data Appending Output is formatted for easy upload into popular Business Intelligence Tools like Tableau, Power BI and Excel, as well as statistical tools like SPSS, SAS and JMP.

How can I use AI models (like ChatGPT) with Quick Append?

Quick Append Database Profiling Reports are a perfect input for AI models like ChatGPT to help improve existing workflows around understanding customers or respondents. By sharing the list of over-indexing variables from the report, and prompting the AI, users can build a set of personas or targeted communications which are easily shared with others. It is recommended to review and iterate with AI through further prompting to improve the result based on user judgement.

How do I enrich my whole customer database with Quick Append data?

For enterprise-scale data enhancement, we recommend using our Living Insights Portal or Snowflake Service . To discuss this further, contact the Help Desk using Message Us on the Quick Append Portal or call our Help Desk on +61 2 8923 6600 .

Which countries does Quick Append have data for?

Quick Append supports Australia, New Zealand, USA, UK and Canada with geoTribes Consumer Segments. The geoSmart Geodemographic Segments are available for Australia & New Zealand.

For Australia and the USA we have an extended range of Consumer Data including Consumer Demographics, Human Needs & Sustainability, Household & Person Economics and more.