The Data Enhancement Marketplace for Customer Insights and Market Research Projects.
Quick Append is a web portal that uses location and simple demographics to append Sociodemographic segments and curated consumer insights data onto survey research and sanitised customer data files.
In the Marketplace, users can select the data they need for any specific project from a broad range of options.
Market Research Agencies, Customer Insights Analysts and Consultants use Quick Append as a cost-effective alternative to collecting research information via fieldwork.
Minimise your fieldwork and append the rest directly through the cloud from our extensive library of curated, privacy-safe Consumer Insights Data.
Bring human context and motivational insights to your customer analytics. Create hybrid segment schemes and build rich persona descriptions.
Quantify market opportunities and link your research findings to customer databases, regions and retail catchments. Find market hot spots and target external media.
Available 24/7, when you need it. Only pay for the data you select with no ongoing subscription costs. Register on Quick Append to get started.
Prepare your data file with location and simple demographics. Drag-and-Drop to Quick Append, make a selection from the Consumer Insights Library and choose to either have it appended to your data file or create an easily-read database profiling report.
Quick Append accepts uploaded data files for Australia in a variety of easily prepared PII & non-PII formats*
There is a maximum record limit in Quick Append but you can use our Living Insights Portal or Snowflake Service for production-scale data enhancement.
No. We only charge for successful projects. If you have a problem or the job hasn't worked out as expected, please contact the Help Desk using +61 2 8923 6600 .on the Quick Append Portal or call our Help Desk on
There are two types of jobs from Quick Append – Data Appending and Database Profiling Reports. Upon completion, users will be able to download an appended data file as .csv files or an excel profiling report respectively. Here are sample outputs that you can download for each:
If you have any question on interpreting these reports or applying them to your use case, please contact the Help Desk using +61 2 8923 6600 .on the Quick Append Portal or call our Help Desk on
Quick Append Data is built using a machine learning process that combines synthetic population models with market research and Government microdata, creating over 3M+ synthetic cohorts in Australia (and a comparable number in other countries).
Quick Append Data is appended to uploaded data through a variety of fine-grained formats based on Location, Age and Gender, resulting in a much higher accuracy than regular geodemographic systems based solely on Location.
Yes. The Quick Append Data Appending Output is formatted for easy upload into popular Business Intelligence Tools like Tableau, Power BI and Excel, as well as statistical tools like SPSS, SAS and JMP.
Quick Append Database Profiling Reports are a perfect input for AI models like ChatGPT to help improve existing workflows around understanding customers or respondents. By sharing the list of over-indexing variables from the report, and prompting the AI, users can build a set of personas or targeted communications which are easily shared with others. It is recommended to review and iterate with AI through further prompting to improve the result based on user judgement.
For Australia and the USA we have an extended range of Consumer Data including Consumer Demographics, Human Needs & Sustainability, Household & Person Economics and more.